SR INTERNATIONAL

Your partner in development, representation and commercial events.

SR International, led by Sandra Ramirez, specializes in trade shows, trade and business events globally. We help entrepreneurs and companies to expand their brand, connect with key clients and obtain tangible results in face-to-face or virtual events.
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Solutions for your business growth and expansion

SR International offers differentiated services designed to boost your business at trade shows, events and international markets. With a customized approach, each project is tailored to your needs to ensure effective results.

Business Consulting

Business and market analysis, positioning strategy, commercial strategy and advice for start ups. Sandra specializes in detecting growth opportunities, optimizing resources and establishing business plans tailored to each organization.

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Commercial and Business Development Agent

Sandra acts as your sales representative, focused on prospecting, contacting and closing new clients, while managing and retaining key accounts. Her sales and negotiation expertise allows her to close deals that drive revenue and your brand presence.”

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Trade Show Attendance and Representation

For companies wishing to take their offer to international trade fairs and congresses, Sandra facilitates participation and success at each event. From the search for opportunities to on-site brand representation, she offers complete support.

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Event Organization, Marketing and Promotion

As an expert in the trade show and event industry, Sandra markets exhibit space, sponsorships and speaking engagements. In addition, she coordinates vendors, oversees operations and schedules memorable activities for attendees.

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Why choose SR International?

Global Vision

Sandra fuses Spanish style and British professionalism, offering an international perspective with a personal touch, tailored to the local needs of each client.

Unique Approach

With an artistic background combined with her business career, Sandra offers a unique combination of creativity and business acumen, allowing her to design innovative solutions for her clients.

Industry Specialist

With extensive experience in sales, marketing and international trade shows, Sandra is an expert in generating effective results in these fields, helping companies expand their global presence.

About Sandra Ramirez

Sandra Ramirez is a dynamic professional, graduated in Marketing and Event Management in the UK with almost a decade of experience between Spain and England.



Her international background and passion for business development has led her to navigate trade shows and develop in global business environments. She excels in the commercial arena, especially in dynamic and multicultural environments, where her interpersonal, networking and negotiation skills shine.

Her professionalism, combined with a charismatic personality, allows companies to meet their objectives, get the most out of trade shows and encourage events to generate real business opportunities.

My success is defined by what you achieve, by every goal we accomplish together, and by every step you take toward your goals.”

Smooth event planning and execution

Pre-Event Strategy

Develop customized objectives and key performance indicators (KPIs) for your participation in the event.

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Logistics Management

Responsible for all aspects of booth set-up, staffing and team coordination.

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On-Site Execution

Ensure smooth operation and maximum commitment during the event.

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Post Event Analysis

Provide comprehensive reports and practical ideas for future improvements.

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Testimonials

“Sandra played a key role in organizing and recruiting delegates for our international tradeshows. Her contribution to the London Tradeshow 2023 resulted in record attendance and highly valued activities. Reliable, organized and results-oriented, she has been a vital part of the team.”

Davide Ortisi

CEO Iberica Expo & DCN

I would like to thank Sandra for her excellent organization of the Expo Souvenir fair. From the beginning, the instructions she provided were clear, access was easy and everything went very well. The booth was even better than I expected. Thanks to her, I had a very well located booth, which was a great advantage. I really appreciate her professionalism and support throughout the whole process.

Juan Perez

Director de Ventas, Billetes Souvenir S.L

Sandra Ramirez is the person we trust every time we go to a trade fair outside Spain. With her by our side, we feel more confident in our business connections as she explains every detail to us. She supports us at the booth as a sales representative and acts as a translator/assistant during the whole trip. She has definitely become part of the family.

Jose Manuel Perales

CEO Diseños Medi

Sandra’s participation in ICE 2025 with us as Sales Representative was very positive for our participation in the event. Her ability to connect with visitors and proactively promote our games made all the difference. Her commitment and professionalism contributed significantly to our success in establishing new connections.

Nitin Kumar

Director de Brino Games

Projects

Discover some of the best projects in which SR International has made its mark.

Event Organization, Marketing and Promotion


Let's talk about your next project

At SR International, we have the experience you need to make your project a success. Complete the form below and we will contact you with a customized solution.

Event Organization, Marketing and Promotion

Business and market analysis, positioning strategy, commercial strategy and advice for start ups. Sandra specializes in detecting growth opportunities, optimizing resources and establishing customized business plans for each organization.

Event Organization, Marketing and Promotion

Sale of exhibition space, tickets, sponsorships and speaker slots

Strategic marketing of event assets to maximize revenues and secure the participation of key players.

Establishment of partnerships and sponsorships

Search and implementation of strategic alliances to strengthen the visibility, financing and scope of the event.

Project management, supplier contracting, deadline monitoring and operations coordination

Integral planning and execution of the event, guaranteeing efficiency at each stage through rigorous logistics management.

Creation and coordination of programming of activities - lectures, presentations, contests, tastings, etc.

Design of dynamic and attractive experiences that respond to the objectives of the event and generate high impact on the audience.

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Trade Show Attendance and Representation

Search for and management of participation in trade fairs and congresses

Identification of key industry events and comprehensive coordination of the company’s presence to maximize visibility and networking.

Commercial and brand representation, hostess and translator at trade fairs and business trips.

Professional presence on behalf of the company, ensuring clear communication, culturally appropriate and aligned with the brand identity.

Attendance at demos, presentations, brand activations and meetings

Strategic support in face-to-face activities to highlight products or services and generate commercial interest.

Customer service and international relationship management before, during and after the event

Efficient management of contact with international clients, ensuring a positive experience and strengthening long-term relationships.

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Commercial and Business Development Agent

Prospecting and database creation

Strategic identification of new market niches and construction of qualified databases to maximize commercial opportunities.

Contact with new leads and potential customers

Development of business relationships through effective and personalized communication with key prospects.

Loyalty of customer portfolios and large accounts

Implementation of follow-up and value-added strategies to strengthen ties and ensure the retention of strategic clients.

Negotiations and closing of contracts

Effective management of proposals and agreements, aimed at maximizing benefits and building sustainable alliances.

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Business Consulting

Business and market analysis

Identification of problems and opportunities for growth.

Commercial strategy

Design and implementation of specific commercial plans for each company, adapted to its needs and objectives.

Positioning strategies

Design of marketing plans to improve visibility and brand positioning.

Advice for startups

Support in the process of business creation, internal development and establishment of efficient teams, structures and processes.

Process and resource optimization

Implementation of improvement solutions for operational efficiency and workflow agility.

Training and education

Personalized training in sales and management of operational processes.

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